Designing a logo that captures the essence of a brand can be exhilarating. Yet, when it comes to the ‘one logo method’—the approach where you commit fully to presenting a single, powerful design option—how you present that logo becomes even more critical. Like many designers, you might spend hours meticulously crafting the perfect logo, but if it’s presented without context, it can land with a thud. Clients often see just a logo on a blank page—no backstory, no vision, no connection. The result? Immediate confusion, a barrage of feedback, and requests for revisions that could have been avoided.