Wafr
Wafr is an application that enables retail brands to deliver smart promotions to grocers in order to increase their market share in the traditional channel. Wafr is uniquely positioned at the crossroads of retail and fintech in Morocco and continues to innovate by providing retail brands with an ever-growing network of partner grocers. The company aims to help consumers save money on daily purchases and offer solutions to help grocers increase their revenue and margins.
The opportunity
Wafr recognized the chance to redefine retail promotions in the grocery sector by leveraging smart technology. The opportunity lay in creating a brand identity that resonated with both retail brands and grocers, focusing on efficiency, innovation, and savings.
What we did
Wafr’s visual identity was designed to embody innovation and simplicity. The primary colors, light grey and black, along with secondary hues, were chosen to invoke a sense of modernity and flexibility. The logo, combining these colors, was crafted to be adaptable yet distinct, ensuring high visibility and brand recall. Typography further reinforced the brand's modern and straightforward approach. Graphic elements, including icons and patterns, were developed to maintain consistency across all brand communications, ensuring a cohesive and professional appearance.
The outcome
This cohesive visual identity not only aimed to differentiate Wafr from competitors but also to establish it as a forward-thinking and reliable partner for retail brands and grocers.
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